The Business of Private Practice
By: Claire Caines, LCSW and Tom Caines, Business Coach

We have found that most therapists are reluctant to see themselves in the "business” of therapy, and have difficulty marketing themselves or charging what they are worth. Know the value of your unique skills. If you define this well, you can charge what you are worth.

Marketing psychotherapy services is about educating the public. Get your message across in every contact you make with anyone, anywhere.

Creating a “30-Second Drill” helps you express clearly and concisely what you do (be able to say who you are and what you do in 30 seconds). Get rid of clinical language and stick to user-friendly terms. Don’t leave potential clients out in the cold by discussing “therapeutic modalities.” Better to talk about how you help people.

As you receive referrals from various sources and managed care, maintain relationships with these people to insure a steady stream of clients. Arrange personal meeting when you can, and send cards, brochures, etc. to keep you in their minds. Make sure you express appreciation to referral sources and everyone who helps you along the way.

To boost your confidence and maintain motivation while you grow your private practice, enlist the support of a "old hand" or coach to assist you in achieving your goals.

Claire and Tom Caines facilitate the “Building and Managing Your Dream Private Practice” workshop series. Visit www.dreampractices.com for more information.