It is gospel in marketing that your prospective clients will need to become aware of your services 5 to 7 times before they will call to ask about how you can help them with their problems. Then, very often, they will say they want to think about it, and that they'll call back to make an appointment at later time.

What can you do after that 7th contact person calls and they don't make the appointment right away? You find a way of keeping in touch with them. Ask if you can have their email address so you can send them your mental health Ezine. Then you periodically email them your Ezine with interesting and useful health-related information.

You can ask you current and past clients if they would like to opt-in (become subscribers) as well. When you provide interesting and useful information, people will actually start looking forward to receiving your Ezine. Also, you can suggest that they pass on the fact that you have this Ezine to friends, family and to the people they work with.

Where do you get the information for your Ezine? No problem, you subscribe to lots of health-related Ezines and do a little re-writing. You can also link to appropriate WebPages, as part of your desire to provide your clients and prospective clients with this service. Most importantly, you'll be keeping your name and the service you provide in their awareness. You can bet there is a very good likelihood you'll be getting more calls asking to make appointments.

Please note: If you want to publish an Ezine like this one, call my cell 301-523-5659 and I'll help you get set up.