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January 15, 2007

Practice Building Tip

It is gospel in marketing that your prospective clients will need to become aware of your services 5 to 7 times before they will call to ask about how you can help them with their problems. Then, very often, they will say they want to think about it, and that they'll call back to make an appointment at later time.

What can you do after that 7th contact person calls and they don't make the appointment right away? You find a way of keeping in touch with them. Ask if you can have their email address so you can send them your mental health Ezine. Then you periodically email them your Ezine with interesting and useful health-related information.

You can ask you current and past clients if they would like to opt-in (become subscribers) as well. When you provide interesting and useful information, people will actually start looking forward to receiving your Ezine. Also, you can suggest that they pass on the fact that you have this Ezine to friends, family and to the people they work with.

Where do you get the information for your Ezine? No problem, you subscribe to lots of health-related Ezines and do a little re-writing. You can also link to appropriate WebPages, as part of your desire to provide your clients and prospective clients with this service. Most importantly, you'll be keeping your name and the service you provide in their awareness. You can bet there is a very good likelihood you'll be getting more calls asking to make appointments.

Please note: If you want to publish an Ezine like this one, call my cell 301-523-5659 and I'll help you get set up.

January 10, 2007

Private Practice Success Newsletter

December 2006, by Lynn Grodzki, LCSW, MCC (Master Certified Coach)
www.privatepracticesuccess.com

Inspiration for the New Year

I want to wish all my readers, colleagues, and friends on this newsletter list a very wonderful and inspired New Year. Poetry has always been a source of inspiration for me, and so when I give live presentations, I always weave in poems. Here are two poems that are among my favorites.

The first one, by poet Michael Blumenthal, celebrates the drive we all have for change and reinvention. It uses the ancient story of the Odyssey as a metaphor for our own life’s journey.

The second one is a few stanzas from a long poem by W. S. Merwin. It speaks to the way many of us feel, faced with an ongoing war and many difficult global challenges, but also having a need to continue to live life with gratitude and love and happiness.


Inspiration for the New Year

I want to wish all my readers, colleagues, and friends on this newsletter list a very wonderful and inspired New Year. Poetry has always been a source of inspiration for me, and so when I give live presentations, I always weave in poems. Here are two poems that are among my favorites.

The first one, by poet Michael Blumenthal, celebrates the drive we all have for change and reinvention. It uses the ancient story of the Odyssey as a metaphor for our own life’s journey.

The second one is a few stanzas from a long poem by W. S. Merwin. It speaks to the way many of us feel, faced with an ongoing war and many difficult global challenges, but also having a need to continue to live life with gratitude and love and happiness.


"A New Story of Your Life"
by Michael Blumenthal

Say you finally invented a new story
of your life. It is not the story of your defeat
or of your impotence and powerlessness
before the large forces of wind and accident.

It is not the sad story of your mother's death
or of your abandoned childhood. It is not,
even, a story that will win you the deep
initial sympathies of the benevolent goddesses
or the care of the generous, but it is a story
that requires of you a large thrust
into the difficult life, a sense of plenitude
entirely your own. Whatever the story is,
it goes as it goes, and there are vicissitudes
in it, gardens that need to be planted,
skills sown, the long hard labors
of prose and enduring love. Deep down
in some long-encumbered self,
it is the story you have been writing
all of your life, where no Calypso holds you
against your own willfulness,
where you can rise
from the bleak island of your old story
and tread your way home.

________________________________________

"Listen"
by W.S. Merwin

with the night falling we are saying thank you
we are stopping on the bridge to bow from the railings
we are running out of the glass rooms
with our mouths full of food to look at the sky
and say thank you
we are standing by the water looking out
in different directions

back from a series of hospitals back from a mugging
after funerals we are saying thank you
after the news of the dead
whether or not we knew them we are saying thank you
in a culture up to its chin in shame
living in the stench it has chosen we are saying thank you

over telephones we are saying thank you
in doorways and in the backs of cars and in elevators
remembering wars and the police at the back door
and the beatings on stairs we are saying thank you
in the banks that use us we are saying thank you
with the crooks in office with the rich and fashionable
unchanged we go on saying thank you thank you

with the animals dying around us
our lost feelings we are saying thank you
with the forests falling faster than the minutes
of our lives we are saying thank you
with the words going out like cells of a brain
with the cities growing over us like the earth
we are saying thank you faster and faster
with nobody listening we are saying thank you
we are saying thank you and waving
dark though it is

________________________________________

I want to say thank you to everyone this year. I appreciate your support, feedback, hard work, and your good hearts. I hope it has been a year filled with both challenges as well as great joys, and that next year all difficulties evolve into opportunities so that you get even closer to achieving your heart's desire.

I plan to be doing much more writing, coaching, and presenting in 2007 and am so glad to have you as a part of my community!